SOHO Coffee appoints Franchise Futures to support with the groups UK development strategy
The affiliation follows the appointment of Sam Shutt as Group CEO last year. Sam has been tasked with overseeing the ‘next phase of development, strategic leadership and growth’. With UK franchising a primary focus, specialist F&B Franchise Consultant and Founder of Franchise Futures, Krishma Vaghela has been appointed and will be responsible for developing SOHO’s geographical footprint across country.
Since the first store opened in Cheltenham in 1999, SOHO Coffee has grown a strong presence in the South West & Midlands and in London. Healthy franchise partnerships have led to development overseas with stores in Portugal, Spain, Qatar & Switzerland, and more openings in the pipeline for 2025 and beyond. SOHO has expanded to over 43 operational locations, 29 in sites in the UK and 14 international.
The brand has been on a mission to revolutionise the world of crafted, conscious coffee and uplifting hot and cold ‘good mood food’, and is now recognised as a rising star in the world of coffee and hot food. SOHO won the Sammies ‘En Route Retailer Award’ in 2023, which recognises the work the brand is doing to drive and develop within travel hubs, from forecourts, service stations, airports to train stations.
“The passion for quality and innovation, I believe makes SOHO exceptionally appealing to franchise investors looking for something unique within the coffee space. There are 3 concepts on offer for franchising, something to suit different investment budgets, whether the drive is to open a single unit or develop into multi-unit operations.” – says Vaghela.
