SOHO Coffee – which has 44 stores across the UK, Europe and the Middle East – has launched a new format store at London Westfield for its 30th UK site.
Propel revealed earlier this week that SOHO Coffee, having appointed Krishma Vaghela as its new franchise consultant, was lining up a new store opening for this week. SOHO Coffee & Kitchen has now opened at Westfield in White City, west London, featuring “a new menu, offering a wider variety of food and drink options than ever before”.
The company said: “SOHO Coffee & Kitchen isn’t just a new store, it reflects one of three new formats for the brand, as it continues to grow and expand across the UK and beyond, via both company and franchise operated stores.” SOHO Coffee chief executive Sam Shutt added: “We are excited to bring this new concept to Westfield London. Our mission with SOHO Coffee & Kitchen is to create a place where good is always served. Our customers can come together over crafted conscious coffee and good mood food. The blend of quality products, environment, and atmosphere is what sets us apart, ensuring ‘that SOHO good’ experience”.
Source: Propel Hospitality
